Ground Broken on 32-acre SouthLawn Project in Lawrenceville

Lawrenceville, Ga. (July 26, 2018) — George Berkow Inc., Novare Group and Batson-Cook Development Company (BCDC) have officially broken ground on the residential component of a  $200 million mixed-use, town center development in Lawrenceville, Ga. 

Called “SouthLawn,” it will add more than 600 residences, more than 15,000 square feet of retail space and a town green in close proximity to the historic downtown. It will connect City Hall and the Police Station with the increasingly popular Lawrenceville Lawn and create a walkable environment that includes the Lawn as well as the Historic Lawrenceville Square.

“We are pleased to be off and running with SouthLawn, which is the City of Lawrenceville’s vision to continue the ‘mixed-use development’ that has been in the making there for almost 200 years,” said George Berkow, President, George Berkow Inc. “The city has been an excellent partner, with its commitment to bring more people into the town core, create walkability and add greenspace.” 

“Novare Group is excited to be underway with the multi-family residences at SouthLawn and grateful to be a part of the entire mixed-use community with George Berkow and his team,” said Jim Borders, President, Novare Group. “This project will spark renewed interest in town center living in Lawrenceville.”

Lawrenceville City Manager Chuck Warbington said, “The partnership with these developers has delivered to Lawrenceville a much needed renaissance in the community, executing Council’s vision for a more urban and sustainable activity center in our community. We are excited to be working with Berkow and Novare and look forward to ensuring a strong future for the City.”

The residential development will include urban-style three- and four-story apartments and townhomes, and single-family detached cluster houses. 

The multi-family residences will include two offerings: “SouthLawn, Luxury Apartment Residences,” which will be three- and four-story urban apartments along Clayton Street in a town center format with an elevated pool area looking over the entire development, and “Conclave,” a four-story building on a one-acre park with larger residences, enclosed air conditioned corridors, elevators and a private pool, club and fitness area.   

The single-family and townhome component, which is led by George Berkow, Inc., will have over 150 home sites.

Citizens Bank is providing financing, along with ELV Associates, BCDC, and Novare Group. Phillips Partnership is the architect, Kimley-Horn is the civil engineer, and Fortune-Johnson is the general contractor.

About George Berkow, Inc.

George Berkow has been developing real estate in Atlanta across all classes for the past 4 decades. Notable projects include the St Regis Hotel in Buckhead, Country Club of the South in Johns Creek and the Brand Bank building in Atlanta.

About Novare Group

Novare Group is a real estate development and investment company headquartered in Atlanta, Georgia. Since 1995, Novare Group has developed over 14,000 residences in 43 developments in the United States. Learn more by visiting

About Batson-Cook Development Company

Founded in 1963, Batson-Cook Development Company is a wholly owned subsidiary of Kajima USA. It is a fully integrated real estate organization providing development and capital solutions primarily through partnerships on commercial real estate projects in the Southeastern United States. Based in Atlanta, Georgia Batson-Cook Development Company offers a wide variety of real estate services from development and construction, to equity and credit enhancements, to brokerage and property management. Learn more by visiting

About ELV Associates

ELV Associates, Inc. is a privately held real estate investment and management firm established in 1990 to represent high net-worth investors in connection with direct investments in United States commercial properties. Our firm has established high quality property portfolios in three US regions – New England, the Mid-Atlantic and the Southeast – offering investors geographic and product diversification and exceptional returns through income and appreciation common to real estate investments. For more information, visit

About the City of Lawrenceville

Lawrenceville is the County Seat of Gwinnett and home to unique regional assets in Aurora Theatre, Georgia Gwinnett College and Gwinnett Medical Center. The heart of Gwinnett, Lawrenceville boasts a robust population of 30,000 locally and a reach of more than 800,000 who regularly work, do business or visit the City’s renowned Historic Downtown Square. Known for its original dining, craft brewing, concert, festival and entertainment options, Lawrenceville offers a true urban experience with small-town appeal. For more information on the City of Lawrenceville, please visit