New apartment tower will be Frisco’s tallest building

Construction has started on a luxury apartment tower that will be the tallest building in Frisco.

Atlanta developer Novare Group bought a site from the developers of the Frisco Station project for the 25-story residential rental building along the Dallas North Tollway.

Novare Group’s SkyHouse Frisco Station is the first high-rise residential building started north of State Highway 121. Novare is building it in partnership with Batson-Cook Development.


JV Opens Dallas Apartments

Novare Group and Batson-Cook Development Co. completed Victory Place, a 25-story community with 352 units. Located near uptown in the Victory Park neighborhood, the project is across the street from American Airlines Center.

Victory Place, a 25-story apartment community at 1701 Payne Street in Dallas, has opened. The 352-unit project is the 16th delivered by Novare Group and co-sponsor Batson-Cook Development Co., following projects in Texas, Florida, Colorado, Georgia, North Carolina and Tennessee.

The property includes studios, one-, two- and three-bedroom units that offer downtown views with floor-to-ceiling windows and 9-foot exposed concrete ceilings. The units also have private balconies and terraces.